Describes how companies should continually evaluate and improve their products and services in order to remain competitive
Marketing
The Market Makers: How Leading Companies Create and Win Markets
| Author： | Daniel F. Spulber |
|---|---|
| Publisher： | MCGRAW-HILL |
| Published Year： | 1998 |
| Format： | Paperback |
| ISBN： | 9780070605848 |
| Weight | 0.35 kg |
|---|---|
| Dimensions | 20 × 13 × 2 cm |
| Author | |
| Publisher | |
| Published Year | |
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