Mass Customization: The New Frontier in Business Competition

Mass Customization: The New Frontier in Business Competition

Author：B. Joseph Pine II
Publisher：Harvard Business School Pr
Published Year：1999
Format：Paperback
ISBN：9780875849461

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SKU: 9780875849461 Category:

A groundbreaking resource offers companies an abundance of ways to mass produce and individually customize their products and services and shows companies how to analyze their own industries to see if mass customization will work for them. Reprint.

Weight0.35 kg
Dimensions20 × 13 × 2 cm
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